Wednesday, October 31, 2007

What Story Are You Telling?

Thanks to Seth Godin who points us to this story about Apple. Apparently Apple is firing about 800 of it's employees for stealing - right before Christmas in the middle of it's biggest growth spurt ever.

Apple had given each of it's employees a free iPhone, but some greedy employees turned in a $100 credit offered for early buyers. Apple wasn't very happy about turning over almost $80,000 for employees who already got their phones for free.

Seth's point is this: Apple is sending a message about ethics. And we also communicate a message through every decision we make and action we take.

He's right! We ARE are always telling a story - whether you want to or not. As a worker, as a parent, as a Christian, or as a leader. What story are YOU telling?