Thanks to Seth Godin who points us to this story about Apple. Apparently Apple is firing about 800 of it's employees for stealing - right before Christmas in the middle of it's biggest growth spurt ever.
Apple had given each of it's employees a free iPhone, but some greedy employees turned in a $100 credit offered for early buyers. Apple wasn't very happy about turning over almost $80,000 for employees who already got their phones for free.
Seth's point is this: Apple is sending a message about ethics. And we also communicate a message through every decision we make and action we take.
He's right! We ARE are always telling a story - whether you want to or not. As a worker, as a parent, as a Christian, or as a leader. What story are YOU telling?